Clippy Wants You To Join His Army

Author

Know Your Meme Team
August 18, 2025

This week in memes, an old Howard Stern clip inspired shock online, a conspiracy theory about Mountain Dew made a big comeback, Clippy became a symbol of revolution and more.

The Race Purity Test is an online quiz parodying the Rice Purity Test consisting of 100 questions meant to test how racist the test taker is by ticking the boxes next to the prompts that apply to you. The test was launched in August 2025 by Early.cash and went viral on X / Twitter that month as users posted their results from taking the test, also inspiring memes and discourse.

The Buttaface Contest Girl Stacy, also known as the Butterface Contest Girl Stacy, refers to a woman, named Stacy, who participated in the "Miss Buttaface Contest" on the Howard Stern Show in the 2000s. The contest involved women with subjectively attractive bodies and less attractive faces taking a brown paper bag off their heads before an audience and a panel of judges. The clip of Stacy in the Buttaface Contest went viral on Twitter / X in mid-August 2025, sparking memes and viral discourse about misogyny, feminism and a perceived cultural shift from the 2000s to 2010s.

The Clippy PFP Movement or Change Your Profile Picture to Clippy, also known as the Clippy Cult, is an online movement started by YouTuber and consumer rights activist Louis Rossmann to stand against unethical conduct by technology companies, like personal data sales, data mining for AI training programs, unnecessary censorship and more, by changing your profile picture to an image of the infamous Microsoft Office Assistant, Clippy. Rossmann started the movement on August 7th, 2025, with the release of the YouTube video, "Change your profile picture to clippy. I'm serious." The movement became significantly popularized over the following days, with many social media users changing their profile pictures to images of Clippy, as well as posting memes about the event.

What happens when your face is an iconic meme, but most people don't even recognize that it's you? Here's how Silvia Bottini forged her own path to fame.

Upcoming Meme-a-versaries

Here are this week's birthday memes celebrating their anniversaries from the storied halls of meme and internet history:

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