What Is 'The Substance' And Why Is It Being Memed?

Author

Know Your Meme Team
October 07, 2024

Quite a week when the planet gets a second moon and it's not even the fourth or fifth most popular meme.

Elon Musk Jumping refers to a photograph of businessman and investor Elon Musk jumping up into the air while wearing a black "Make America Great Again" (MAGA) hat during an appearance at a Trump rally in Butler, Pennsylvania during the 2024 Presidential Election. The tech entrepreneur was captured on camera jumping with his hands up in the air and an awkward expression on his face during a rally in support of Republican presidential candidate Donald Trump in early October 2024. This marks the second time that a photo of Musk jumping has been turned into a meme.

The Substance is an absurdist body horror film co-produced, written and directed by Coralie Fargeat, starring Demi Moore, Margaret Qualley and Dennis Quaid. The plot follows the story of a fading celebrity (Moore) who decides to use a black market drug that temporarily makes her a younger, better version of herself (Qualley), unknowingly giving herself horrifying side effects. The film premiered in May 2024 at the 77th Cannes Film Festival and was released theatrically in the United Kingdom and the United States by Mubi in September 2024. Online, the movie amassed an array of positive reviews, while also sparking memes and jokes focused on usage of "the substance," often comparing old and young celebrities that look alike.

The Mr. Prada Therapist Murder Arrest refers to the arrest of TikToker Mr. Prada, Terryon Ishmael Thomas, who was accused of murdering therapist William Nicholas "Nick" Abraham in September 2024. The Baton Rouge, Louisiana therapist, known locally as "Dr. Nick," was found dead along Highway 51 in nearby Tangipahoa Parish, LA. In a viral news report, CCTV photos of the main "person of interest" were released and many on TikTok and Twitter / X said that the man pictured was Mr. Prada. Many TikTokers reacted to the images and made claims that Mr. Prada had been abused by his therapist. On October 1st, Mr. Prada was arrested in Dallas, Texas.

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